June 19, 2024

William Hill Sportsbook Review – Traditional British Bookmaker


William Hill is the oldest and largest British bookmaker based in the UK. They operate over 2300 outlets in the UK and have a staff of around 17,000 operating in different parts of the UK. They also have licensed websites to operate in other European countries such as Italy and Spain. As part of its regional operations, William Hill Sportsbook has acquired three Australian websites; Centrebet, Sportingbet and Tom Waterhouse. In this William Hill Sportsbook review we explore more about the features, web interface, the market coverage, and an honest mention of the pros and cons in the conclusion.

  • UK leader in telephone betting
  • Bore draw refunds
  • Very helpful customer support
  • Live radio commentary
  • Strong reliability

Betting odds, coverage and limits

In all the major leagues, William Hill offers fair odds and fair limits if gauged as by British bookmaker standards. There is a wide variety of international sports such as the US leagues, cycling, golf, tennis, motor sport, surfing and soccer, politics and entertainment betting on offer.

The minimum bet is ¢3 for singles and 1p for multiple bets or the equivalent in your account currency, $10 by phone (for sports and races). The maximum winning for a phone wager, single and multiple online wagers are $10,000, $500,000 and $2,0000,000 respectively.

The odds are offered in three formats; decimal, fractional and American. The odds in an even match are @1.91 – @1.91 making it one of the best odds offering in the market.

William Hill live and mobile betting

Live streaming is offered for many sports allowing players to watch the action live as they participate in the in-play bets covering hundreds of events from soccer, tennis, horse racing, and snooker. The radio service airs live commentary on the UK and Irish horse racing with three stations to choose from; Horse racing, shops and in-Play radio.

Mobile betting is available via the mobile app or the mobile site and covers all the markets and sports available online. You even get a sneak view of what other players are betting on the “hot picks” list. One can register, deposit, bet on any market, view their account status and withdraw their winnings on the mobile app. Live betting is available for most clients except Australian customers due to prohibitive laws.

William Hill software / website

The website uses a grid to display the list of sports rather than the commonly used vertical menu in other sites. Navigating between the different pages for poker, casino or sports is very easy. While compiling this William Hill review, we were able to test the multi-bet feature for 4 leagues in one go, domestic Italian, German, French and Spanish basketball fixtures.

There are restrictions on usage of this website for some countries thus residents may not be access some services. Italian, Spanish and Australian residents should register at the websites for their respective countries to comply with regulations.

In addition, residents of the following countries are not allowed to bet with William Hill:  Afghanistan, Algeria, Bangladesh, Belgium, Benin, Botswana, Brazil, Bulgaria, Burkina Faso, Cambodia, Cameroon, Central African Republic, Chad, China, Congo, Cuba, Cyprus, Denmark, Djibouti, Equatorial Guinea, Estonia, Ethiopia, France, French Guiana, Gabon, Gambia, Germany, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Lesotho, Liberia, Libya, Macedonia, Mali, Martinique, Mauritania, Mongolia, Montserrat, Myanmar, Netherland Antilles, Netherlands, New Caledonia, Niger, Norfolk Island, North Korea, Norway, Philippines, Portugal, Reunion, Romania, Rwanda, Samoa, Sao Tome & Principe, Saudi Arabia, Singapore, Solomon Islands, Somalia, South Africa, Sudan, Surinam, Swaziland, Syria, Thailand, Togo, Tonga, Turkey, Uganda, United Arab Emirates, Uruguay, USA, Vanuatu and Yemen.

Payment options, deposit/withdrawal methods

Clients can use any of the following currencies AUD, CAD, CHF, DKK, GBP, HKD, JPY, SEK, SGD, USD and EUR.

Deposit methods available: All major credit /debit cards, Skrill, PayPal, Neteller, CashDirect, Ukash, Entropay, ClickandBuy, Local Bank Transfer, WebMoney, UseMyFunds, Przelewy24, Sofort, Giropay, Nordea, Abaqoos, iDEAL, Moneta.ru, INSTADEBIT, POLi, Euteller, Fundsend, eKonto, Eps, Multibanco, BankLink, Teleingreso, Paysafecard, Neosurf, Bank Wire, Personal Cheque and much more payment options.

Withdrawals can be done through: All major credit and debit cards, Bank Wire, Cheques, Entropay, CashDirect, Neteller, PayPal, Skrill, Instadebit and ClickandBuy.

Registration process

The registration page gives the details of the bonuses and promo codes for new accounts. To open an account one should click the new account button and follow the instructions. Click on this link “Join Now“. New accounts get a free bonus bet of £30. To claim the bonus one should enter the promo code TOP30 when registering their account. It is credited automatically after placing the first bet matching the value to a maximum of £10. This offer is only for UK and Ireland residents so clients from some countries may not be eligible.

Will Hill Registration process

William Hill Sportsbook customer service

Customer service is available 24/7 via email, live chat, phone, fax, web response forms or posting on their site. The agents are highly efficient and friendly. Urgent issues should be raised through the phone to get the fastest response. The calls are free through telephone number 0800 085 6296 in the UK, or +800 3551 3551 for International. Outside the UK, calls are made to +44 (0)870 600 0479(chargeable). All calls are recorded in order to monitor the services.


William Hill was started in 1934 and has grown to be a highly respected brand name in the industry while retaining its identity as a traditional British bookmaker. The bet selection is great, the beginner bonuses are good and promotions also add to the fun! Other promotions are available once inside the site such as Acca insurance, bore draw, goal scorer second chance, cash in my bet giving several attractive propositions for both winners and losers. Reliability is one of the strongest points especially in comparison to other bookmakers online.

The conclusion on this William Hill Sportsbook review is that you get excellent value and service if your focus is on European and UK market. With over eighty (80) years of experience in the field, one can confidently say that they are trend setters. The industry must pay close attention to their odds, limits and movements because even a decimal change can have a great impact on the whole market. The offers on non-English markets especially Eastern Europe can do with a little improvement.


How we rank William Hill?


As UK leader in telephone betting Will Hill offer good odds, great support and betting coverage is really not bad. Live streaming is offered for many sports while the in-play bets covering hundreds of events.


  • Plenty of Sports
  • Good Odds
  • Live Betting


  • Mediocre Welcome Bonus
  • For Casual Players Only
  • Don’t Like Winners
Register at William Hill here

He is the founder of the betcover.com, which has been operating since 2004. He got acquainted with betting a few years earlier and has experienced all kinds of things in the world of betting. He left betting on college football and basketball, because of fast moving odds and switches to pro sports. Now, he is not giving any more picks because he is too lazy to post them. But he helps his angels on a regular basis.

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